In 1968 Steve McQueen wearing for the first time in a set cinemtnografico glasses Persol PO 714 model folding in the movie " The business of Tomhas Crown ." From that moment the glasses became his inseparable companion . Also in the film Gateway continued to wear his Persol .
Also in private life, used them daily so that McQueen , passionate brand and model , owned a real collection .
In 2006 , one of these pieces went up for auction for about $ 70,000 .
The use of these glasses off the set , he did become the same, a true icon of anti-conformity and freedom of expression to which he used to be an actor. In private life only true to himself and his Persol .
Luxottica on the occasion of the fortieth anniversary of the death of the actor , wanted to celebrate in his honor a limited edition of his favorite model , only 10000 pieces manufactured and distributed worldwide , with the care and thrift that Persol always uses for the realization of each product : " craftsmanship " .
Compared to the original , the new PO 714 are distinguished by a number of small details that differ edition on sale: the return of the blue lens ( the favorite by the same Steve McQueen ), the closing of folding the end of the auction , the Supreme arrow , Persol's distinctive symbol and functional element enclosing the hinges. In this case is shown both on the rod and on the front - as in the classical model - both on the folding hinge and middle rod , for a total of four arrows . The choice emphasizes strongly the identity of a model that is already iconic and finally as Steve McQueen played inside the temple as the elegant leather case.
Five shots taken by photographer William Claxton - friend of the actor who immortalized it in all its metamorphosis from intrepid biker to Hollywood star , from ladies' man -to-man of the family, helping to give a realistic image of man and the actor - portray the Hollywood legend at different times of his life.
These also become the story of Persol made of a retro styled but very timely, timeless elegance of a model that wants to continue to pay homage to one of the most beloved characters in the film world and not just the last 50 years .
In particular, three of those shots - made in 1962 - will constitute the subject of the advertising campaign Persol 2011. The first took the actor driving a Jaguar XKSS , while along the Mulholland Drive (Los Angeles , California ), the second while posing in front of his biggest passion : motors . The last , however, in a moment of relaxation. In all three shots the actor wearing the inseparable PO 714.
The colors available are the 3 first is black with gray gradient lenses , the second havana with dark blue lenses , the third light havana with blue polarized lenses
All are available in 2 sizes 52 and 54.