The initiative was born from the special collaboration between the companies Essilor and Alcon  Vison Care Division ) has involved 200 opticians, among the most innovative in the central-southern Italy .

The person responsible for the formation of optics dieci decimi , Dr. Sergio Ferone attended the event which has highlighted , for the first time , a patnership unique : a leading manufacturer of ophthalmic lenses "Essilor" and a leading manufacturer contact lenses "Alcon" .

At the heart of the project : the desire to combine the experience and the know-how of two leading players in the market , making innovation the main driver of its business strategy.

Among the guests , distinguished market experts and scholars in the field of marketing : Prof. Chiara Mauri - Professor of Marketing, SDA Bocconi and Giampaolo Falconio - Eyewear Global Manager of GFK Retail and Technology , which have alternated their actions with international contacts of the R & D sector of the two companies .

Highlights has shown the interest and development in the social channels , contest and discussion forums dedicated to the development and dissemination of new and innovative products presented at the event .

Alcon filed in " preview " two new products to daily change

- AquaComfort Plus Dailies Toric for Astigmatism

- Multifocal Dailies AquaComfort Plus

Developing both the polymer " Netfilcon A" and the patented technology AquaComfort Plus , thanks to its wetting agents , maintains contact lens perfectly moisturized with every beat eyelid .

Essilor present preview

- The new technology multifocal lens series "e" and follows the development and study of the series nanotecnologies "s".

- The new and innovative treatment of mirrors that binds with the tecncologia Cryzal the Sun ( anti-reflective treatment inside) and Experio (the generation of polarized lenses Essilor home ) .

- The novelty of the birth of the series Xperio polarized lenses , colors flash , and degrading that emulate the colors of the main companies in sun care that the fashion side .

Thank you for the careful professionalism in the industry Alcon the manager of the central-southern Italy Dr. Angelo Spinazzola and responsible customers Campania, Antonio Maccario .

Thank you in Essilor , for the attention and dedication with which  have paid in the event the Director General of the Italian Dr. Marco Caccini, and also to Dr. Alessandra Barzaghi Marketing Manager ,  Dr. Massimo Barberis marketing director , Dr. Giancarlo Frigiero account Manager Italy and instruments , and ophthalmic division agent Lorenzo Buonomo .

We are proud to have participated as innovative optics and offer daily service to our customers modern and highly professional .